Users trying to stream video originating from a low latency network are likely to become frustrated as the media becomes slow to load and its quality becomes choppy. Without the proper bandwidth, your enterprise is limiting its ability to effectively host videos and load other forms of content.
Media and content creation businesses expanding their services to meet future content needs require a network that can support growing media content demands. The number of digital video viewers in the U.S. in 2018 was 228.8 million and is expected to increase to 244.3 million in 20211. In 2021, the average person will spend an estimated 100 minutes watching online videos each day, a 19 percent increase from 84 minutes per day in 20192.
The increased demand for video streaming means that more users will expect enterprises to provide information in video format, which will place a greater strain on hosting network or server. One effective method for providing reliable media content delivery is to leverage the power of a Content Delivery Network (CDN).
What is a Content Delivery Network?
A CDN is a network of proxy servers and data centers that accelerates content delivery over the internet, making websites hosting content, such as pictures and video, run faster. Enterprises can distribute pictures and video content from a server located closer to site visitors, reducing load times and strain on the main server while increasing uptime.
CDNs allow enterprises to serve their customers or media consumers wherever they are, removing barriers of physical distance. This helps prevent users from getting frustrated over slow load or buffer times and potentially leaving your website. Looking to future needs, CDNs allow media companies to ramp up their ability to continue to push out media content without a decline in quality or accessibility.
Strong Network Setups For Effective Content Delivery
Fiber-based network setups, such as dark fiber, are great choices for supporting the high capacity and low latency requirements for reliably streaming and providing content. In an increasingly media-heavy world, it’s imperative for enterprises to provide customers with digestible media at a frequent basis to better engage target audiences with your brand and increase sales.
Dark fiber allows leases to have full control and customization over the network’s capacity. Enterprises using dark fiber can scale up their bandwidth and network speed if they need to host more media content, which increases overall customer satisfaction by reducing slow video load times.
Boost Content Delivery With A Managed Network Service Provider
Partner with a local managed network service provider (MNSP) to leverage the power of a CDN with their network offerings to promote effective media hosting. SCE’s network solutions are able to route CDN traffic through dark fiber and wavelength services to provide media companies and content creators with reliable, low-latency networks with minimal delays for content delivery and streaming.