A content delivery network (CDN) is a network of edge servers that accelerate website speed and content delivery by hosting content physically closer to customers via points of presence (PoP). A CDN hosts website assets, such as HTML code and pages, and content, such as images and videos, in geographic locations that are closest to users, streamlining data transfer for faster load times.
While managed network service providers may not provide content delivery network services directly, they can transport the traffic from a CDN through their network solutions, such as with dark fiber, to increase network performance and speeds. With the option to route traffic via a CDN, businesses can improve end user experience, driving revenue and promoting scalable growth.
What Types of Companies Benefit from CDN Traffic Transportation Services?
In the past, CDNs were traditionally limited to enterprises with large budgets, however the shift to the cloud has enabled smaller companies to take advantage of the network technology.
Media hosting companies are positioned to reap the benefits of transferring CDN traffic because of the way it optimizes website performance and directly impacts subscriber experience as they load videos or other multimedia content.
CDNs are also effective for companies with popular websites that experience high traffic, such as with e-commerce businesses. By leveraging the network, businesses can increase website performance and promote similar experiences for end users, regardless of where they are located.
Read More: Best Network Setups for Media Content Delivery
What Business Advantages Does CDN Traffic Services Provide?
Transferring CDN traffic provides content hosting businesses with several advantages that directly impacts their bottom line including:
Improved User Experience
Over the years, website page sizes have increased with the inclusion of more imagery and video content, necessitating new strategies for increasing page load time to provide visitors with the content they want. With access to a CDN or multiple CDNs, businesses can improve site visitor and subscriber experience through faster site performance.
For video hosting platforms, people expect their content to load quickly without hiccups or technical issues so they can enjoy what they want to watch. Consumers have a low tolerance for a low connection or buffering video usually dropping out after 90 seconds of a bad stream. A CDN minimizes these hiccups to provide fast-loading and high-quality streams for end users.
For business websites, page load time is also a driving factor for positive user experience and profitability. A one second delay leads to a 7% drop in conversions and 11% less page views. In addition, a two second delay results in a 4.3% loss in revenue per visitor. On the other hand, traffic can increase by 9% by reducing page load speeds by just 0.4 seconds.
Since CDNs remove geographical barriers to data transfers, website owners storing content in a CDN closer to their end users will cut back on the amount of data needed to be transferred out of the host server, reducing bandwidth expenses and server strain. In addition, CDN providers typically handle the network infrastructure, which frees up businesses to focus on more important tasks than setup and maintenance. That provider assistance reduces the need for upgrading an origin server as more traffic is redirected to edge servers.
Easy Scalability and Built-In Redundancy
Businesses experiencing traffic spikes can quickly offload traffic to a CDN to reduce the strain placed on the host server. This scalability enables media companies to better plan their growth to meet fluctuating customer demands.
CDNs also add reliability to website and content hosting companies with built-in redundancy, which allows data transfer requests to shift to the next available server when a primary one is unavailable or is experiencing higher than normal traffic.
Businesses leveraging CDNs increase the security of their website traffic and data transfers because the network is hosted on a provider’s edge servers. This offloads the majority of risk from the host server to the provider, reducing the risk of targeted distributed Denial-of-service (DDoS) attacks.
Leveraging High-Performance CDN Services Through SCE Fiber
SCE Fiber provides content creation and media hosting companies across Southern California with the ability to transport CDN traffic as part of its dark fiber services.
Looking to increase website and content hosting performance? SCE has you covered. Reach out to our team of network experts and we can answer any questions you may have and discuss your options.
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